Current:Home > FinanceDelta expands SkyMiles options after outrage over rewards cuts -WealthPro Academy
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-26 02:49:30
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (828)
Related
- 'Most Whopper
- Disneyland performers’ vote to unionize is certified by federal labor officials
- A 6th house has collapsed into the Atlantic Ocean along North Carolina’s Outer Banks
- Get 82% Off Khloé Kardashian's Good American, 30% Off Parachute, 70% Off Disney & Today's Best Deals
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- 'Yellowstone' stars Hassie Harrison and Ryan Bingham tie the knot during cowboy-themed wedding
- From electric vehicles to deciding what to cook for dinner, John Podesta faces climate challenges
- Lawsuit alleges racial harassment at a Maine company that makes COVID-19 swabs
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- State trial underway for man sentenced to 30 years in attack against Nancy Pelosi’s husband
Ranking
- Skins Game to make return to Thanksgiving week with a modern look
- Four dead after vehicles collide on Virginia road, police say
- Best MLB stadium food: Ranking the eight top ballparks for eats in 2024
- Lego unveils 2,500-piece 'Legend of Zelda' set: 2-in-1 box available to preorder for $299
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Alligator still missing nearly a week after disappearing at Missouri middle school
- Busy Philipps gushes on LGBTQ+ parenting, praises pal Sophia Bush coming out
- Remains found at base of Flagstaff’s Mount Elden identified as man reported missing in 2017
Recommendation
Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
'Yellowstone' stars Hassie Harrison and Ryan Bingham tie the knot during cowboy-themed wedding
2 new giant pandas are returning to Washington's National Zoo from China
Why Teen Mom's Mackenzie McKee Says Fiancé Khesanio Hall Is 100 Percent My Person
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Recent National Spelling Bee stars explain how the 'Bee' changed their lives
Oilers roar back, score 5 unanswered goals to tie conference finals with Stars 2-2
Iran has even more uranium a quick step from weapons-grade, U.N. says